Case Studies
Tanduay Double Rum
The Lemons
Tanduay, a widely recognised local rum in the Philippines, is renowned for its affordability and widespread availability. The task at hand was to transition from a large-scale, inexpensive rum to a limited production, high-end rum. The exploration had to include the label structure and secondary packaging.
The Lemonade
Finding the balance between classical rum design cues, its origin story and ageing process was key to the design. Crafting details on the packaging while not losing some of the key brand assets of Tanduay. Elevating the brand with pride.
